Selling a luxury home in Edina takes more than a sign in the yard. Today’s buyers expect polished presentation, thoughtful storytelling, and clear proof of value. If you are considering a sale in Country Club, Highlands, near 50th & France, or around Southdale, you want a plan that elevates your home’s strengths and reaches the right audience. In this guide, you will see how a premium marketing stack works in Edina, what to expect from each piece, and how it all comes together in a clean, repeatable case-study format. Let’s dive in.
Why Edina luxury needs more
Edina draws executive households, local professionals, and downsizing owners who want walkable amenities and high-end finishes. These buyers care about architectural integrity, outdoor living and privacy, quality systems, and curb appeal that fits the neighborhood fabric. That means your marketing has to communicate lifestyle, scale, and craftsmanship with absolute clarity. A premium stack is designed to do exactly that while keeping you compliant and on timeline.
Our premium marketing stack
Each element below plays a specific role. Together, they create a cohesive story that gets attention online and in person.
Staging coordination
- Purpose: Help buyers visualize lifestyle and scale, while reducing perceived work or costs.
- Services: Professional consultation, a room-by-room plan, declutter and minor repair checklist, accessory sourcing, and full installation and tear-down if rentals are used.
- Timeline: Consultation in one visit. Lead time for rentals is typically 3 to 10 business days. Install day usually takes 2 to 6 hours. Photos follow once staging is complete.
- Seller takeaways: Staging is an investment that improves buyer perception and can shorten time on market. If virtual staging is used, images are disclosed according to NorthstarMLS and Minnesota REALTOR guidance.
Cinematic photography and stills
- Purpose: Premium photos drive online engagement and set the tone for the entire campaign.
- Deliverables: HDR stills, twilight exteriors, wide-angle interiors for flow, and detail shots that spotlight finishes and views. Final edits delivered in web and print sizes.
- Production: Scheduled after staging. We plan for daylight and twilight windows. Typical turnaround for edited images is 1 to 2 days.
- Where it goes: MLS, syndicated portals, broker and co-op channels, property collateral, and social ads.
- What we track: Listing views and time on page once photos go live, plus inquiries that cite photos as the reason for a showing.
Cinematic video
- Purpose: Tell the story of your home’s flow and setting, including outdoor living and neighborhood context.
- Deliverables: A 60 to 120 second property film, 30 second social cutdowns, community clips, and drone footage when appropriate.
- Technical standards: 4K capture, stabilized camera work, professional color grading, licensed soundtrack, and on-screen titling with contact info.
- Best use: Property landing pages, YouTube, Instagram, Facebook, email outreach, and paid video campaigns.
- Safety and compliance: Drone work is performed by an FAA Part 107 certified operator with Remote ID compliance and respect for local ordinances in Edina and Hennepin County.
3D tours and floor plans
- Purpose: Help local and remote buyers understand scale and layout before visiting. This reduces unqualified showings and improves the quality of in-person traffic.
- Deliverables: An immersive 3D tour, schematic floor plans, measurements, and dollhouse or floor-by-floor views.
- Production notes: Captured when the property is clean and staged. Fast to produce and highly complementary to photos and video.
- Distribution: Embedded on the listing page, included on portals, shared with agents, and used in email campaigns.
- Disclosure: If virtual furniture or enhancements are used, we clearly label those images as virtually staged.
Drone and aerials
- Purpose: Show the property’s setting, lot lines as represented visually, landscaping, and proximity to parks or major roads.
- Requirements: FAA Part 107 certification, Remote ID compliance, and written seller permission. We avoid filming neighbors without consent and follow local safety rules.
Targeted digital advertising
- Purpose: Amplify exposure to the most likely buyers. Think local affluent households, relocation audiences, and interest-based segments.
- Channels:
- Social: Geo-targeted campaigns on Meta platforms with interest and behavior filters, plus lookalike audiences from opted-in lists.
- Search, display, and YouTube: Keyword campaigns for “luxury homes Edina” and display retargeting for visitors who view the property page.
- Programmatic placements: Premium inventory on lifestyle and wealth-targeted sites when appropriate.
- Email and CRM: Targeted sends to agent databases, broker networks, and prior buyer lists.
- Realtor network outreach: Direct share with top Twin Cities agents and feeder markets.
- KPIs we monitor: Impressions, clicks, landing page conversions, cost per lead, and the source of the buyer who ultimately writes the offer.
- Compliance: We follow platform policies and Minnesota data rules. Ad creative accurately represents the property.
Print, events, and luxury branding
- Print: High-quality brochures and property books that align with the home’s price point. Premium paper and finishes.
- Events: Broker opens for top local and regional agents. Private showings and curated events for qualified buyers.
- Local partnerships: Placement in luxury lifestyle publications when useful, plus distribution through Coldwell Banker luxury channels.
Coldwell Banker Distinctive Homes exposure
- What it is: A luxury-focused program that leverages Coldwell Banker’s national and global affiliate network, plus curated assets designed for higher-end listings.
- Why it matters: The Distinctive Homes brand introduces additional targeted exposure and a recognized luxury presentation that supports your listing’s positioning.
- How we use it: We place the Distinctive Homes brand on your listing materials, integrate program distribution in the marketing timeline, and request feature consideration in applicable luxury showcases.
How it comes together: a compact case study
Below is a reusable, transparent format we apply to premium Edina listings. It keeps everyone aligned on the plan, the timeline, and the results we track.
Headline result
Architecturally significant single-family listing in a classic Edina neighborhood with strong buyer engagement and a clean offer.
Background
- Sale context: Owner relocating out of state. Home needed light cosmetic updates and a presentation plan.
- Property highlights: Updated kitchen and HVAC, mature landscaping, private outdoor living space, and walkable amenities near shopping and dining.
- Target buyer persona: Local professional household prioritizing neighborhood prestige, finishes, and outdoor space.
Marketing plan executed
- Staging coordination with a declutter and accessory plan
- Cinematic HDR photography with twilight exteriors and detail shots
- 90 second listing video plus 30 second social cuts
- Immersive 3D tour and measured floor plans
- FAA-compliant drone imagery to showcase lot and setting
- Targeted Meta and Google ad campaigns with retargeting
- Distinctive Homes branding across materials and distribution
- Broker open with curated agent invitations
Timeline
- Week 1: Consultation, staging plan, and minor repairs
- Week 2: Staging install, same-day photo, video, 3D, and drone capture
- 24–48 hours later: Final edits delivered; listing launched on MLS and syndication
- Within 48 hours of launch: Paid social and search ads live, email outreach to agent network
- First 7 days: Broker open and private showings
This cadence aligns with a realistic premium launch window of 7 to 21 days from initial consult to live, depending on staging inventory and scheduling.
Investment overview
We discuss budget categories up front. Typical categories include staging services, photography and video, 3D and floor plans, ad spend, print materials, and event hosting. Actual investments vary by property size, scope, and goals.
Results and KPIs we track
- Days on market and list-to-accepted-offer ratio
- Number of showings and broker open attendance
- Online engagement: listing views, 3D tour visits, and video plays
- Ad performance: impressions, clicks, and cost per qualified inquiry
- Buyer source attribution: portal, social ad, agent referral, open house, or relocation
Lessons learned
- Strong staging and twilight photography drive early enthusiasm.
- Short, mobile-first video cuts increase social engagement.
- 3D tours help pre-qualify interest, which improves showing quality.
- Early A/B testing of the hero image can lift click-through rates.
Your launch timeline and logistics
- Coordination: We align stager, photographer, videographer, drone operator, and 3D technician to capture in one day when possible.
- Prep and compliance: If any virtual staging is used, we label it. Drone capture follows FAA commercial rules and local guidelines. All marketing materials accurately reflect the property based on available measurements and records.
- Reporting cadence: A 7-day snapshot, a 30-day detailed report, and a final sale review. We request buyer-source details on offers to refine future campaigns.
How we measure success
You should expect clear, actionable reporting. Our focus is on:
- Quality of showings and inquiries, not just volume
- Momentum in the first 7 to 14 days
- Balanced exposure across MLS, network outreach, paid digital, and print
- Accurate attribution so you know which channels perform
A premium plan is built to attract the right buyers, support confident decisions, and reduce friction all the way to closing.
What you get in a same-day strategy session
- A pricing conversation tailored to current Edina trends using the latest 12 months of local data
- A recommended staging and prep plan with a realistic timeline
- A custom media plan across photos, video, 3D, and drone capture
- A distribution strategy that includes paid digital, agent network outreach, and Distinctive Homes branding
- A simple measurement plan so you can track progress from day one
If you are preparing to sell in Edina, you deserve a thoughtful plan that showcases your home’s character and reaches qualified buyers with precision.
Ready to see how this would look for your property today? Request a Free Home Valuation and a same-day strategy session with Carrie Sink.
FAQs
What makes luxury marketing in Edina different?
- Edina buyers often prioritize architectural integrity, quality systems, outdoor living, and neighborhood prestige. Your marketing should highlight these features with staging, high-end media, and targeted distribution.
Do I need to stage if my home is already furnished?
- A staging consultation still helps. We refine layout, scale, and accessories so photos and video read clearly online. If virtual staging is used, we disclose it according to local rules.
How long does a premium launch take in Edina?
- Plan for 7 to 21 days from initial consult to going live, depending on staging inventory, light repairs, and media scheduling.
Why include a 3D tour and floor plans?
- They help buyers understand scale and flow before visiting. This reduces unqualified showings and improves the quality of in-person traffic.
Is drone footage always necessary?
- Not always. It is most useful when lot, landscaping, or setting is a key selling point. Any drone work follows FAA Part 107, Remote ID, and local safety rules.
What does Coldwell Banker Distinctive Homes add?
- It provides luxury-focused branding and additional targeted exposure through Coldwell Banker’s affiliate network and curated assets, supporting your listing’s positioning.
